Asia Traffic's Commitment to Environmental Stewardship and Community Engagement

Explore how a 55-year-old Taiwan automotive manufacturer combines corporate social responsibility with environmental conservation through innovative community volunteering initiatives.

The westernmost lighthouse in Taiwan and our achievement 193 m

Qigu Sandbank Retaining Working Holiday

2018/05/05 Qigu Sandbank Retaining Working Holiday


Learning By Doing, Feeling With Heart

Asia Traffic Supply Company is an auto part manufacturer in Taiwan. We insist that our products are 100% made in Taiwan and we hire Taiwanese employee for 50 years since established. Despite the limitation of the scale of our company, we have consistently provided job offers for local friends. We understand the relation between Asia Traffic Supply Company and this island. As the saying goes, "Giving Back to Society What Society Gave Us", when we have the ability to contribute to this island, we chose to be Corporate Volunteers and participate in Working Holiday with our coworkers and their family and friends, to accomplish the idea of coexistence and co-prosperity.

Qigu Sandbank Retaining

Most of our members are from Chunghwa, Taichung and Nantou, living in city or near mountain area. We are familiar with mountain but not the ocean, so we chose Tainan Qigu to be our first stop. We use the straws of first cultivations of rice crop that we purchased from local farmers. By planting the straws into sand can make sea wind cause less damage to sandbank, in order to retain sandbank. Straws also can decompose by times, will not leave burden to environment.

To eat the foods are in season, like milkfish, oyster and tilapia, can help local fishers rely on fishing to maintain their living. Avoiding the consumption of pelagic fish can also reduce more carbon footprint from fishing processing.

In the end of journey, we took boat traveling around Qigu and Wangzailiao sandbank. Hope we can generate local business opportunity and understand Taiwan in different way.

Starting Environmental Friendly With Generations

In Qigu Sandbank Retaining event, some of our coworkers took their parents and their next generation, some with their siblings and friends. When the end of day, one of our friends shared that, "Maybe our effort is too small to withstand the environmental changes caused by social construction. However, when we actually experienced the changes of sandbank, we have the chance to reflect on it. We started thinking about the relation with the environment, is much better than not participating at all. Also by reducing the use of disposable products is a good way to reduce the harm to the environment."

Movies

20180505 Asia Traffic Supply Co. Qigu Sandbank Retaining Working Holiday



How can automotive manufacturers authentically integrate environmental conservation into their corporate culture while creating measurable social impact?

Asia Traffic's Qigu Sandbank Retaining initiative demonstrates a proven model for embedding environmental stewardship into manufacturing operations. By mobilizing 50+ years of workforce investment through voluntary participation, utilizing agricultural byproducts for coastal restoration, and creating intergenerational awareness programs, the company shows how industrial manufacturers can achieve genuine CSR impact. Learn how Asia Traffic's approach to "giving back to society" can inspire your organization's sustainability strategy and corporate responsibility framework.

Beyond manufacturing excellence in ignition coils and electric horns, Asia Traffic extends its corporate values into tangible environmental action and employee engagement. The Qigu initiative showcases how industrial manufacturers can integrate sustainable practices into company culture while supporting local agricultural communities and promoting responsible consumption patterns. By encouraging employees to bring family members and friends, the program fosters intergenerational awareness of environmental challenges and solutions. Participants experience firsthand the impacts of coastal erosion while learning about local livelihoods—from fisheries to seasonal food production—creating lasting connections between corporate operations and community wellbeing. This holistic approach to corporate responsibility positions Asia Traffic as a socially conscious manufacturer committed to sustainable business practices and environmental stewardship for future generations.